Integration overview

  • Updated

Who is this article for?

This article will be useful to you if are a company on PartnerStack looking for a high-level overview of integrations.

In-depth technical details can be found in our developer docs at

Connecting PartnerStack to your web application

The power of using PartnerStack comes from automatically tracking and rewarding your partners. A proper integration keeps your tracking accurate, your payouts on time, and your partners happy to promote your company.

There are two parts to integrating with PartnerStack:

  1. Tracking Referred Signups
  2. Triggering a reward

1. Tracking Referred Signups

The start of every integration with PartnerStack is also the most important step. This is the connection between a partner (referrer) and your new user (referee). This relationship is contained within a customer in PartnerStack. 

Each partner (reseller, affiliate, etc.) has a partner_key  which is used to tag traffic coming through a referral link to land on your website.

When a user clicks on a link, PartnerStack sets a cookie called growSumoPartnerKey on the user's browser. The value of this cookie is the partner's unique partner key .

Using GrowSumoJS

GrowSumoJS is a small multi-purpose javascript snippet that can be inserted into the header of your web page.

The snippet provides the following functionalities:

  • initializes a GrowSumo object on the front-end of your website
  • provides a function to track signups (growsumo.createdSignup)
  • retrieves the value of  the growSumoPartnerKey cookie, making it accessible as

Creating a customer

A customer in PartnerStack is a referred user who has signed up to your website. 
Each customer has a:

  • partner_key - that identifies who referred them
  • customer_key - that uniquely identifies the customer. Either a unique string/number or email address.
  • name - The customer's name
  • email address - The customer's email

Whether you use GrowSumoJS standalone, or in conjunction with the GrowSumo API, you must create a customer to represent a referred sign up BEFORE triggering any rewards. All rewards are connected to a customer.

2. Triggering a Reward

Now that you've created a Customer it's time to trigger a reward for the partner.

PartnerStack handles the logic and payout of your rewards, all you need to do is provide some information about the event when it occurs.

Example rewards:

  • Percentage (%) of each sale made
  • Flat amount ($) after a sales volume is reached
  • Percentage (%) of the first sale, and flat amount for every 5 sales after.
  • Flat amount ($) for a signup
  • Flat amount ($) for a website review, social media share, or eBook Download

Informing PartnerStack a rewardable event has occurred

Step one is to set up some triggers in your PartnerStack account, this will tell PartnerStack what events to listen for, and what actions to carry out when they are detected. You can learn more about setting up these triggers here.

Once a trigger is set up it will activate based on the info you send to the PartnerStack API. Most commonly triggers will activate on a transaction event.

The transaction API call has two key elements:

  • customer_key (required) - to identify which customer in PartnerStack and there-by attribute the reward to the correct partner
  • product_key (optional) - links the request to the proper reward logic in PartnerStack
    product_key = "eBook" triggers a $1 reward for an eBook download.
    product_key = "premium" triggers a 25% reward of the purchased amount.

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