There are many ways to find partners - the best way is to start with the people who already use and love your product: your customers. These are communities of people who understand your product’s features and values. Invite them to your program and let them help you succeed.
Here are some general good practice guidelines:
Target your selection
When looking to invite partners to join your program, don't just "spray and pray" (ie ask a ton of people and hope for the best). Ask those that you know value your product or have interests that are aligned with your core company values.
Influencers will be more likely to join your affiliate program if they know their audience will be interested in your course. Do your research and make a list of people who aren’t direct competitors but whose audience shares the same interests as your company.
Leverage your connections
Do you, your team, or anyone you know personally actually know someone who may be a great fit to be a partner for your program?
Think of industry leaders you’ve met at a conference, engaged with on social media, or partnered up with before. They don’t have to be celebrities to be influential! Anyone in your network with a similar audience and a larger reach than you is a perfect choice for your affiliate program.
Even if you don’t have any influencer connections, this is the time to build some.
Make it personal
There are many tools that can help you find new partners and within your space. The most obvious place to start, however, is to look at the people who already use and love your product: your customers. Before searching for new partners, why not try reaching out to your customers first, and see how they can become promoters for your company.
Make it easy
Promoting a course takes more effort than most people realize. Writing social media posts, creating promotional images, writing newsletter updates . . . it’s exhausting! Utilize your asset folders to make sure that your partners have everything they need to create content for you easily.
Partner Search Tools
1. Ninja Outreach
Ninja outreach helps you find thousands of influencers, bloggers, and leads by searching names, location, and other keywords. You can also group prospective partners together based on whatever criteria you like (tags, follower count, country, platform) and send outreach campaigns to them with automated follow-ups.
Visit Ninja Outreach
Buzzsumo is a powerful tool that allows any user to find out what content is popular by topic or on any website. Doing research on trending and popular topics can be time-consuming, especially if you're spending hours scanning through various articles and websites. Buzzsumo lets you know what's popular based on your search criteria so you can focus on finding partners that can help curate content for your company.