Understanding Drip Rewards
First things first - Drip Rewards are a type of reward that does not automatically generate as a result of a signup or transaction (or specified action). This allows companies using PartnerStack to delay or cycle a reward generation specific to the offers they have set up.
Drip Rewards can be set up if you have an offer which requires you to reward a partner after a certain time has passed, or they can be set up to reward a certain amount over a specified period of time.
Common use cases for drip rewards include refund policies and a high-value transaction being paid out over a 12 month period instead of all at once.
This prevents loss to the company in the event the partners' referral cancels their subscription or requests a refund. It allows you to manage partner rewards while still aligning with your own company policies.
Let's dive into the specifics!
Drip rewards can have either a delay or a cycle:
Delay: the amount of time before a reward is earned
Delays are based on a certain amount of time and are commonly used when there is a refund policy. For example, your company offers a one-month refund period after a product is purchased. With that policy in place, you'll likely want to wait 30 days before rewarding your partner for that transaction, in the event that their referral does request a refund. After the 30 days has passed and no refund has occurred, your partners' reward will generate.
Once a payout is sent to a Partner through PartnerStack, we can't "claw it back". This is a common use case for putting the delay in place!
Cycle: how often the reward is earned
Cycles allow a reward to be paid out over a certain period of time and are commonly used when an annualized subscription is purchased up front.
For example, your partners' referral purchases a yearly subscription. Instead of paying the partner a reward all at once (in case the referral cancels mid-year), you can drip out the rewards in a cycle.
An example of what that might look like:
- Referral purchases a $1200.00 annual subscription
- You, the company, want to reward your partner 20% over 12 months
- 20% of $1200.00 = $240.00
- $240 over 12 months = a $20 reward paid out each month, for 12 months
If the referral cancels on month 7, the remaining 5 months will not be paid out and the partner will only earn rewards while the subscription is/was active.
Who sets up your Drip Rewards?
It is suggested that you reach out to your Customer Success Manager to set up your drip rewards.
Having a clear understanding of what should trigger the drip reward (signup, transaction, transaction count, etc) and at what point in time it should be generated is very important for us to know. Your CSM will work with you to get the drip reward live.
Navigating the Drip Rewards section in your Company Dash
Drip Rewards are housed in Settings > Billing > Drip Rewards:
In the Drip Rewards section, you will be able to view and search partners who have earned a drip reward.
In the Ended Drip Rewards section, you will be able to view Drips that have ended.
Drip Reward statuses include (and are visible in the 'Next Drip' column):
archived/manual - someone archived/ended the drip
partnership_archived - the partner isn't in the program and is no longer eligible for the reward
target archived/purged - the transaction/customer/lead/deal/etc that triggered the reward was archived
cycle_complete - all reward from the drip were earned
How partners see Drip Rewards on their Partner Dashboard
On a partners' dashboard, under the payouts tab, the partner can scroll through the Payouts page to the Drip Rewards section.
Within this section, Partners will see the following (image reference below):
The Description of the reward (which usually entails the reward percentage, the transaction amount, the customer name and transaction date)
- The same description as listed in the Groups > Offer section of each group page in your Company Dash
The Company providing the reward
- Which company the partner earn that reward from
The "Next Reward" field
- Outlines the next date a reward will be generated for the Partner, for a specific transaction/signup/action
The "Earned" field
Rewards will be listed as $0.00 / $0.00 until a reward has started paying out to a partner
For a delayed drip reward, your partner will see $0.00 / $20.00. Once they reach the "Next Reward" date, it will show as $20.00 / $20.00 and be marked as complete.
For a cycle drip reward over a 12 month period (as an example), your partner will see $0.00 / $240.00. Each month, the $0.00 column will accumulate +$20.00 until the maximum reward of $240.00 is met. Month 7 of this 12-month cycle example would look like $140.00 / $240.00.
The "Amount" field
The value of the "Next Reward" to be earned
This view is only applicable to standard rewards generated from standard offers (these are rewards/offers that are not delayed/cycled)
The Reporting tab only tracks statistics from standard offers and rewards (at this time). For updates on earned and pending rewards from Drip Reward Offers, Partners should refer to their Payouts tab > Drip Rewards section.
If you have any questions, please contact firstname.lastname@example.org