Who is this article for?
This article will be useful to you if you are managing a partner referral program on PartnerStack and want more insight into your product performance.
Please note that the Product Performance report is accessible exclusively to users leveraging the Transaction API with the "product_key" value. This report will only contain data if the associated company implements product keys in their transactions.
For an overview of the Performance tab, and for instructions on creating saved reports see the Prebuilt reports & creating custom reports support guide.
Product performance overview
The Product Performance reporting feature allows you to easily view your affiliate/marketing program products and understand the conversion rates of various performance metrics. You can analyze metrics such as paid customers, new revenue, and commissions per partner and location.
Click on your "Performance" tab in the left-hand menu to get started and navigate to “Product performance”.
Product performance data
The Product performance report provides insightful data on your product's performance. You can analyze metrics such as paid customers, new revenue, and commissions per partner and location.
Performance data columns:
- Product Key: The unique identifier of the advertised product.
- Paid Customers: The number of paying customers within the specified timeframe (excluding $0 transactions).
- New Revenue: The total revenue from new customers created within the specified timeframe.
- Total Revenue: The total revenue amount in USD.
- Commissions: The total commission earned within the specified timeframe (excluding $0 transactions).
- Group Name: The name of the group to which the partnership belongs.
- Measure Date: The timeframe when events occurred.
- Location: The country where the product was purchased.
- Partner Manager: The name of the partner manager assigned to the partner.
Product performance charts
When you first navigate to your Product performance page you will see a bar chart of your total revenue broken down by product, month over month, for the past year. Your product performance visualization can be tailored in a few ways.
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Adjust the data set by clicking the drop-down menu in the top-left
- Choose from: Paid customers, New revenue, Total revenue and Commissions
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Adjust your selected primary grouping by clicking the "# selected" dropdown
- Note: This chart will display the first 5 values. Change filters or sort columns to update.
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Adjust the chart visualization by clicking between the chart options
- Choose from: a bar chart, line chart, no visualization
Note: For chart visualizations to appear, "measure date" must be one of your two selected groupings.
Grouping product performance data
Product performance data can be grouped into the following categories:
- Group by Product: Assess performance metrics based on individual products.
- Group by Partner: Evaluate each partner's performance and contributions to the program.
- Group by Group: Gain insights into cohort performance.
- Group by Measure date (Day, Week, Month, Quarter, Year): Analyze performance trends over varying periods.
- Group by Location: Access data based on the country where the product was purchased.
- Group by Partner Manager: Evaluate the performance of partner managers.
Two levels of grouping can be applied simultaneously.
Two levels of groupings can be applied at a time.
Filtering product performance data
The filtering option enables you to refine your product report data by:
- Date Range
- Group
- Partner
- Product
- Location
You can apply multiple filters and select multiple groups simultaneously to segment your data for deeper analysis and insights. Click "Clear" to remove an applied filter.
Exporting product performance data
Your performance data can be exported for further analysis.
To export your performance data:
- In your Performance > Product performance tab apply any desired filters
- Click the three stacked dots and “Export” from the drop-down menu
- Optional: Choose "Export with expanded rows" to include all data, including ones that are not currently in view
- Click "Export now"
- You will receive an email within 30 minutes with a download link
- Click "Download CSV" in the email and ensure you are logged in to your PartnerStack account to complete the export
Troubleshooting product performance data
If you encounter any issues while using the Performance reporting feature, check the following:
- Ensure your filters and groupings are correctly applied
- Refresh the page if data is not loading properly
- Contact our support team if you need further assistance or encounter persistent issues
We value your feedback! If you have suggestions, or questions, or encounter any difficulties while using the reporting feature, submit your feedback directly in the app by clicking the “Leave feedback” button.