What are Customers/Referrals?

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Who is this article for?
This article will be useful for partners who need help locating their Customer tab and understanding what Customers (also referred to as "Referrals") are.

Customer overview

A customer will automatically be created when someone signs up through your referral link, allowing you to view their status and activity. Customers can also be created through lead and deal submission if these features are enabled by the company you partner with.

Just getting started? Check out our Sharing your link, Submitting a referral or lead, and Register and Track a Deal support guides to start referring customers. 

Once you have referred customers to a program, they will be visible in your "Customers" tab.

Viewing customers

  1. Log in to your PartnerStack account.
  2. In the top right-hand corner, click "Switch programs" and select your desired program
  3. When viewing a program, click the "Customers" tab in your left-hand menu

Customer statuses you may see are: Signed Up, and Paid. If your customer has made a purchase, you will see revenue appear in the "Revenue" column. 


In your "Customers" tab you can:

  • Keep track of your customer's activity (sign-ups, purchases, and company)
  • Filter your customer by status; Signed-up or Paid
  • Filter your customers by source; Referral Link, Lead, or Deal
  • Search your customers by name or email in the search bar 
  • View the revenue driven by your customer
  • View the date your customer was created

Viewing customer detail

To view more details on a customer, click on their name in your Customers tab to open the customer detail view. Here you can view details on their sign-up and purchase history. 

If you have questions on a particular customer's status or activity, reach out to the company you partner with directly using your Messages tab for more information.

Search customers and use filters

Use the search bar to quickly find customers you've created and submitted over time. You can search for customers by name or email. 

Use the status filter to view customers with a specific status.


If the company you partner with has our Leads or Deals feature enabled you will be able to submit a lead or deal in your Leads or Deals tabs. See our Submit a referral or lead or Register and Track a Deal support guide to learn more. 

Anonymous customers

Please note, that some companies choose to anonymize their customer data. This means you will not see the customer's email in your Customers tab and will instead see a placeholder email.

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